MROC Experts
Inbound or outbound research, 10 Inc. delivers.
MindSquare™ is AI-Powered MROC Platform
Our proprietary platform MindSquare™ enables fast, seamless, and insight-rich MROC studies.
Themes
Usage & Attitude studies, Customer Journey Mapping, Segmentation, Brand Evaluation, Advertising Effectiveness, Ideation & Concept Testing, Digital Ethnography, UI/UX Evaluation, Customer Satisfaction Surveys, and more.
Markets Covered Globally
Japan, U.S., Thailand, India, Indonesia, France
Industry Categories
Automotive, cosmetics, telecom, retail, pharma, finance, education, consumer electronics, food & beverage, streaming, apps, and more
What is MROC?
MROC (Market Research Online Community) is a next-generation research methodology that creates dedicated online communities where consumers engage in surveys, discussions, photo/video sharing, and more.
It enables companies to uncover authentic customer values and behaviors—going beyond what traditional quantitative or qualitative research alone can achieve.
MROC breaks through the limits of traditional research to capture a true, real-time view of your consumers.
Key Challenges Solved by MROC
Surveys alone can’t capture the full picture
While quantitative surveys efficiently collect a wide range of opinions, they often lack the depth and context needed to understand the “why” behind consumer behavior.
MROC combines surveys with open-ended responses, photos, and videos to create a hybrid approach that delivers deeper, richer insights.
Qualitative research is too costly
Because participants can contribute on their own time, barriers to participation are lowered, and scheduling costs are reduced.
Unlike traditional interviews with limited participants, MROC engages larger groups over longer periods, offering greater cost efficiency and broader insights.
Need real-time tracking of consumer behavior
MROC enables long-term observation over weeks or months, capturing changes in attitudes and behavior rather than one-time opinions.
With ongoing communities, qualitative tracking becomes not only possible but scalable.
Demand for richer, higher-quality data
Participants share directly from their real environments, minimizing the artificial influence of formal interview settings.
This allows for authentic, timely data collection, further enhanced with photos and videos that provide visual proof of emotions and actions.
Seeking co-created insights
Community interaction inspires participants to share new perspectives, leading to unexpected discoveries and behavioral shifts.
This dynamic exchange offers multi-perspective understanding and enables brands and consumers to co-create actionable ideas together.
Proven Success
8 Most In-Demand Use Cases
Large-Scale N=1 Research
(Parallel Depth Interviews)
Capture diverse, complex consumer journeys at scale and classify key patterns and drivers.
competitor
customers
interviews
Digital Bulletin Board Groups
Run large-scale qualitative studies or digital ethnography faster than traditional online focus groups.
consumers
Generational Analysis
Track generational differences in lifestyle, values, anxieties, relationships, and future outlook over time.
（students & young professionals）
interviews
Parent-Child Studies
Access hard-to-reach children’s perspectives, uncovering honest opinions and parent-child perception gaps.
pairs
style
discussions
Home Use Testing for Product Refinement
Flexible operations with real-time support, diary studies, photos, and videos for product evaluation and localization.
product
Always-On Fan Community
Build a permanent fan community for co-creation, gathering passionate feedback, alerts, and brand advocacy.
brand fans
week
Parallel Research: Brand & Competitor Fans
Compare brand loyalists with competitor fans to uncover the hidden value and differentiators of each brand.
competitor fans
Emerging Market Exploration
Combine qualitative and quantitative studies with diaries, photos, and videos to drive market entry strategies.
These use cases are selected based on proven results and strong client feedback, showcasing how MROC delivers tangible business impact.
MROC is a hybrid research approach that combines in-depth qualitative insight discovery with robust quantitative validation.
MindSquare™ is AI-Powered Platform for Fast, Seamless MROC Studies
MindSquare™ is a proprietary online research platform developed by 10 Inc. to make MROC studies simple, scalable, and efficient.
From community setup to data analysis, the entire process is managed seamlessly, enabling faster and more effective research execution.
AI-Powered Insights
Instantly summarize open-ended responses, code themes, and extract key findings.
Flexible Question Formats
Combine text, images, and video for multi-modal analysis and richer insights.
Real-Time Dashboard
Visualize data through graphs, word clouds, and co-occurrence analysis in real time.
Global Language Support
Supports English, French, Indonesian, Thai, and more.
*Language options are continually expanding.
As Japan’s leading MROC provider, 10 Inc. leverages MindSquare™ to deliver world-class, insight-driven research solutions.
High-Quality Panels through Our Proprietary Community “toiro café”
We provide three types of participant panels for community-based research - General consumer panels recruited in advance, Client-owned customer lists, Members of our proprietary “toiro café” community -.
Our toiro café members are part of a permanent community with exceptionally strong engagement and rapid response rates, making them ideal for agile, insight-driven research.
Our Proprietary Panel – toiro café
toiro café is our exclusive insight community, featuring 300+ highly engaged members from their 20s to 60s.
With a balanced mix of parents, singles, DINKs, and pre-seniors, this permanent community has rich demographic and lifestyle profiles pre-collected, ensuring high-quality, reliable responses at speed.
MROC Quick Service –
insighTQ
Leveraging the always-on toiro café community, insighTQ offers a fast-track research solution with minimal recruitment time, delivering qualitative insights in as little as 1–2 days at a competitive cost.
High Quality
Responses come from our engaged toiro café community members, ensuring depth and reliability.
Depth of Insight
Gain rich qualitative data paired with quantitative validation for multi-dimensional analysis.
Speed
Research launches within 2 days thanks to zero recruitment lead time.
※1 Days are based on business days.
※2 Available as an option.
Cost Efficiency
Scalable studies at a fraction of traditional research costs.
Download Brochure
MROC information materials are available via the form.
*Only in Japanese