Service
Driving sustainable growth through co-creation insights, data-driven consulting, and innovative solutions.
Corporate & Brand
Development Strategy
We drive brand growth through co-creation research with people and collaborative workshops with companies. By applying proven frameworks such as environmental and STP analysis, we design the entire process—from defining purpose, mission, and brand concepts to identifying target audiences.
Research Approaches
- Insight research
- brand equity research
- concept testing
- customer satisfaction surveys
- employee surveys
- corporate surveys
Co-Creation Design
We strategically design and support processes that facilitate “value co-creation” with diverse stakeholders—including companies, people, and society. From dialogue and research that uncover deep insights to defining shared purpose, generating ideas, prototyping, and implementation, we act as a consistent partner throughout the entire journey.
Beyond idea creation, we help organizations embed a culture of co-creation by building systems and networks with internal and external partners. In addition, our dedicated “Co-Creation Spaces” foster stronger connections among members, supporting the development of resilient and collaborative teams.
Research Approaches
- Community research
- CS surveys
- CX surveys
Global Strategy
We capture deep cultural and consumer insights across countries and regions, revealing both shared values and local differences. Through co-creation research with local partners, consumers, and society, combined with our team's expertise in global markets, we provide the insights and evidence needed for successful global brand and service expansion.
Research Approaches
- Comprehensive research methods across qualitative and quantitative domains.
Communication StrategyCorporate / Product & Service
We design communication strategies that define who to reach, what to say, and how to say it, ensuring that the value of products and services is effectively conveyed to target customers and stakeholders. We clarify messages, identify target audiences, and select optimal channels to create impactful action plans.
Research Approaches
- Insight and needs surveys
- brand equity studies
- concept testing
PR & Public Relations StrategyCorporate / Product & Service
Based on environmental analysis and company's data, we build holistic PR strategies—from message development and target selection (media, businesses, individuals) to branding initiatives, annual planning, press releases, PR article creation, and creative development.
Research Approaches
- Insight research
- brand equity research
- concept testing
Concept Development
Through workshops and research, we clarify who the concept is for, what problems it solves, and how it delivers solutions, creating concepts that are both empathetic and actionable.
Research Approaches
- Insight research
- concept testing
- creative testing
- price sensitivity surveys
Segmentation &
Persona Development
We visualize and structure diverse consumer needs based on values and behavior. Using surveys and co-creation sessions, we develop realistic segments and personas grounded in genuine insights to guide marketing and service development decisions.
Research Approaches
- Customer journey surveys
- U&A studies
- segmentation research
- brand image surveys
Creative Development
Based on the insights gathered from co-creation communities and brand strategy, we shape messages and experiences that resonate. We support the entire process—from research and concept design to copywriting, visuals, and content creation.
Research Approaches
- Insight research
- creative testing
- concept testing
Customer Journey
Mapping
Using large-scale MROC (Market Research Online Communities), we deeply explore individual consumer stories to visualize rich, context-based customer journeys. We go beyond purchase flow to map emotions, expectations, and lifestyle context, identifying multiple journey patterns to design actionable maps.
Jobs-to-Be-Done (JTBD) Mapping
We identify the specific tasks or needs that consumers expect products or services to fulfill, exploring their underlying motivations and expectations. Using co-creation research, we gather and organize various customer stories and job descriptions, providing clear, actionable insights that support concept development, UX design, and marketing strategies.
Shopper Marketing
We capture purchasing behavior from the shopper’s perspective, across both offline and online channels, identifying different purchase modes and shopping patterns. We deliver practical shopper insights that inform brand positioning, retail strategy, promotions, and digital activation.
Web & App Development
From exploring user needs and JTBD to testing UI/UX, we support the entire digital product development process—from defining requirements (“why we build”) to maximizing customer experience value.
BAR FiVE
Located in Higashi-Nakano, BAR FiVE offers a unique space to experience Japan’s diverse craft beer culture. Featuring a curated selection of over a dozen craft beers alongside an adjoining bottle shop, it serves as more than a bar—providing a venue where people, ideas, and experiences intersect.
Beyond hospitality, BAR FiVE functions as a dedicated co-creation space, hosting collaborative projects and engagement events that foster dialogue, connection, and new value creation.
TEN-TO
Outdoor experiences and nature-based activities that connect people and pass on traditions from past to future. We support campsite operations, organize camping events, and develop team-building programs in collaboration with local facilities.
SPACE 10IRO
A versatile rental space in Higashi-Nakano with a calm office area filled with natural light and a spacious 4m-high bar area. Ideal for photo shoots, events, workshops, and more, with fully equipped facilities and flexible options.
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Our Approach
MROC (Market Research Online Community)
Our most distinctive methodology, rooted in deep expertise in Japan.
We go beyond conventional survey models, fostering authentic, ongoing collaboration between companies and people to jointly create future value.
Desk Research
A comprehensive review of existing data, market reports, and public information to identify trends, competitive landscapes, and knowledge gaps.
Workshops
Interactive sessions involving companies, people and 10 Inc to co-create ideas, define challenges, and generate actionable solutions through structured group discussions.
In-depth Interviews
One-on-one interviews that explore consumer attitudes, motivations, and experiences in detail, uncovering deep insights that are not easily captured in surveys.
KOL / Expert Interviews
Interviews with Key Opinion Leaders or industry experts to gather professional insights, validate concepts, and understand market dynamics from a specialist’s perspective.
Diary Studies
（Diary Test）
Participants record their daily product experiences, needs, and emotions over a certain period, providing authentic, real-life usage insights.
Focus Group Interviews
Moderated group discussions with selected participants to explore perceptions, attitudes, and reactions to products, concepts, or ideas in a collective setting.
Online Surveys
Quantitative surveys conducted online, collecting data from a broad audience. We apply advanced statistical analysis to reveal patterns, correlations, and actionable findings.
Social Listening
Monitoring and analyzing social media and online conversations to understand public opinions, emerging trends, and brand sentiment in real time.
Ethnography
Observing participants in their natural environments to gain deep contextual understanding of their behaviors, routines, and cultural influences.
Home Visits
In-home observations and interviews that reveal how consumers interact with products or services in their daily living environment.
Home-Use Tests
Consumers test products in their own homes over a period of time, allowing evaluation of real-life usability, satisfaction, and purchase intent.
Central Location Testing
Product or concept tests conducted in a designated venue, enabling hands-on experiences and immediate feedback under controlled conditions.
Street Intercept Surveys
Quick, on-the-spot interviews in public spaces to capture spontaneous opinions, behaviors, and purchase triggers from diverse consumers.
Shop-Along Interviews
Accompanied shopping sessions where researchers observe and discuss participants’ decision-making processes directly at the point of purchase.