Who We Are

We are a "consulting firm dedicated to value co-creation." Our mission is to shape the future of value and society by fostering genuine dialogue and collaboration between businesses and people. We help organizations go beyond merely providing products and services to become true partners in co-creating the future.

Our Philosophy

We believe that future value emerges through genuine exchange between businesses and people.
This process—open dialogue, shared experiences, and mutual understanding—is not only the
first step in value creation,
but also a strategic asset that builds deeper brand connection and active participation.
Moving beyond one-way marketing,
we foster two-way collaboration that shapes new value and drives sustainable growth.

Background

Today’s business landscape is rapidly evolving. With an abundance of products, services, and easily accessible information, people now hold more power to choose, compare, and engage with brands. In this environment, functional benefits alone are no longer enough, and one-way communication from companies to people fails to inspire genuine connection.

Co-creation is a new paradigm where businesses and people collaborate in dialogue, influencing each other and shaping value together.

Our Co-Creation

Conventional approach:

One-way information flow

(Company → People)

Co-creation approach:

Mutual dialogue, empathy, and lasting relationships that lead to shared value creation.

（Company ⇄ People）

We bring this concept to life through branding, marketing, research, and community-building initiatives, empowering companies to co-create meaningful futures with people.

How Co-Creation Works

Co-Creation Happens Where:

Partners

As the central hub, we forge synergistic and equal partnerships
between businesses and people to drive mutual value creation.

People

Companies/
Your business

10 Inc.

Spaces

We provide diverse opportunities for engagement by leveraging both digital platforms and physical spaces—from online hubs to real-world venues like bars and campgrounds.

Design

As “co-creation experts,” we design meaningful questions, frameworks, and engagement cycles to generate actionable insights and spark innovation.

What We Offer

We provide a hands-on consulting approach that connects businesses directly with people, fostering a continuous cycle of insights and action.
Unlike traditional methods that are limited to listening, observing, and questioning, we utilize an innovative approach that integrates active engagement. This allows us to offer end-to-end support, guiding you from the discovery of challenges and derivation of insights all the way through to full implementation and execution.

Service

CEO Message

We believe that research isn't merely a collection of data; it's the very origin of valuable decision-making and new value creation.
Through my years in the industry, I've had growing concerns about issues such as the superficial handling of monitors (target participants), data quality problems, and the current reality where qualitative voices are often overlooked in favor of numerical bias.
Driven by the conviction that "if we engage more deeply with people and conduct research that captures their true feelings and context, our businesses and society will surely improve," I founded this company.
We are committed to using the insights gained from our research in our consulting and proprietary services, and in turn, using those experiences to generate even more new value. By valuing this cycle, we will continue to contribute to building a better future for businesses, people, and society.

CEO,
Takanori Sato

About Us