Marketing &
Research
Consulting
Research that connects
empathy with innovation
Our research focuses on ""empathy"".We believe that putting yourself in somebody else's shoes and experiencing their perspective through exchanges, dialogues and shared experiences, and thoroughly understanding the values and context that lead them to be the way they are, rather than simply focusing on words, actions and attitude themselves, improves the quality of research and allows us to obtain better suggestions.We leverage the various methods and frameworks described in this document as well as our own MROC system to provide a wide range of support for corporate marketing activities, efforts to address social issues, etc.
to innovation
features
features
01
Researchers and consultants
with a wealth of experience
Our members come from a wide range of backgrounds, including business companies, advertising agencies and overseas branches of research companies, and have a wealth of research experience. We are able to respond to various industries, themes and methods, but qualitative research is a particular strength. Many of our members can do their own qualitative moderation.We have industry-leading experience and achievements in online community surveys.
features
02
We leverage our in-house
research tools to support
various approaches
We can handle high-quality targeting research and micro-surveys utilizing our social media app "Poskee" that allows users to share their evaluation of just about anything, as well as various community research, agile research, etc. utilizing our own MROC system "MindSquare“.
features
03
Output that leads to
decisions and actions
We strive to create reports that are designed and visualized in an easy-to-understand manner.We provide in-depth proposals that lead to better decision-making and actions based on the perspective of the business company as well as our staff's extensive research experience.
Framework
Design
thinking
Customer
journey
Jobs to be
done
Strategy
map
Fan base
UX
CX
Agile
research
Empathy
Map
Approach / Method
Micro
survey
MROC
Fan
community
EMPATHIC
RESEARCH
Ideation
UX research
Netnography
Social
listening
B to B Insight
MindSquare Online Community Research (MROC) Platform
Deep context, multifaceted insight.
MROC is a hybrid research method that forms an online research community and conducts dialogue and exchange. MindSquare can accommodate any MROC approach (ad-hoc, permanent, branded, fan community, etc.). It is equipped with customized functions and UI that have not been available in previous domestic MROC, and through dialogue and interaction, it derives insights and problem-solving awareness.
MindSquare
[Main Features]
- ✓ Voting style questions with unlimited number of questions
- ✓ Multiple reaction button functionality
- ✓ Real-time aggregation and graphing on the management screen *Text mining analysis function will be implemented this fall
- ✓ Attention to detail in the UI, including the ability to temporarily save answers and post multiple images at the same time (video posting is also planned for implementation).
clients
Our clients come from a wide range of industries and
business sectors, including industry-leading corporation
and fast-growing ventures.
Poskee SNS app "Poskee" can connect people with LOVE
Innovative research using "Poskee",
a review-sharing SNS app.
We provide an innovative research service that has never been seen before, utilizing "Poskee", a review-sharing SNS app for all kinds of things and experiences. We provide high-quality targeted research and microsurveys based on an understanding of the characteristics of each user based on the content of their posts. In addition, we analyze the content of the posts themselves, including scores and comments, to derive insights and intelligence that are distinctly different from general CS surveys and social listening.
Poskee
Output
Contact
Click here for research inquiries.
Please feel free to contact us.
